10.03.07

Apple’s “backlash”

Posted in at 9:33 by RjZ

Computer market analysts, journalists and bloggers are up in arms because Apple lowered the price for an iPhone. Sure they lowered it a lot and only a few months after people just bought the $600 (!) phone, but really, are we serious here? People are upset that they lowered the price?

Folks like Rob Enderle are calling it a backlash:

“Even if the price reduction didn’t happen to you, it happened to someone you know,” Enderle said, adding that “a lot of good alternatives are starting to emerge.”The Apple backlash stems from September’s unexpected $200 price cut for the iPhone two months after its release.

“Even if the price reduction didn’t happen to you, it happened to someone you know,” Enderle said, adding that “a lot of good alternatives are starting to emerge.”

There is gnashing of teeth that this was a horrible market debacle, but I’ve got news for you. People who line up, overnight, to buy a $600 phone-cum-modern art piece aren’t really customers you have to worry much about losing. They’re like delegates at the U.S. Republican or Democratic national party conventions. They’re sold! They drank the kool-aide. They’re about as likely to give up on Apple because they lowered the price as delegates are to switch political parties because analysts think they chose the wrong candidate.

Give me a break. At least now the phone is almost affordable for a few more of us.

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