12.09.14

It’s not just for Buzzfeed any more (but it should be)

Posted in at 9:11 by RjZ

How could you have avoided this trend? The headlines based on “n things that x” popularized by Buzzfeed.

I received this e-mail blast from LinkedIn, with the subject line “[My Name], see the top 14 Influencer posts of 2014.” Actually it annoys my when people whom I don’t know presume to use my first name like we’re old college buddies, but, well, ‘Murica.” Here, LinkedIn is supposed to be ever so slightly more professional than Buzzfeed, but they’re getting off on the wrong foot right away with that “top n ‘influencers’” bit.

Each of the following link-bait headlines also includes a byline with a tiny photo of the so-called influencer. You know the individual is an influencer because we see the number of followers each has.

  • How Successful People Stay Calm
  • The Biggest Mistakes I See on Resumes, and How to Correct Them
  • 10 Reasons You Have To Quit Your Job
  • Ten Stupid Rules That Drive Great Employees Away
  • Job Interview: Why Only 3 Questions Really Matter
  • The 7 Things Successful People Never Say
  • 8 Qualities That Make Great Bosses Unforgettable
  • The Small Things You Do That Make You Look Terrible in Meetings
  • 10 Behaviors That Could Kill Your Career
  • 5 Reasons You May Not Want to Work for Google
  • The Difference Between Successful and Very Successful People
  • Top performers are absurdly selective. But saying “no” isn’t the only thing that sets them apart
  • If You Do This, Your Emails Might Be Rude

The 14 influencers apparently have one writing formula between them. To be fair, a minority wavered from the formula far enough to to exclude a number in their headline.

App idea: a browser plug-in that blocks headlines of the top n things style. There, free, make that, and you might make millions, or at least millions happy.

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